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Mark Simpson of Maxymiser To Keynote EyeForTravel Conference with Facebook, Google, TripAdvisor and LinkedIn

Discussion around online customer experience management part of the 2011 Travel Distribution Summit North America show

Next week, Maxymiser, along with hundreds of senior executives from the world’s biggest travel brands will meet at the Mandalay Bay Resort & Casino in Las Vegas, September 19-20, at EyeForTravel’s 2011 Travel Distribution Summit North America to discuss the major shifts and changes happening within the online travel industry—and how marketers can take advantage of it.

Not surprisingly, much of the content will address online strategies, social media and customer experience. Of particular interest is the day two opening keynote panel at 9am on September 20 “Meet The Big Guns: Who holds Your Consumer’s Attention Online?” This all-star panel will feature Mark Simpson, President & Founder, Maxymiser, speaking alongside Rohit Dhawan, Lead Product Manager, Facebook; Barbara Messing, CMO, TripAdvisor; Rob Torres, Head of Travel, Google, Inc.; and a Senior Executive from LinkedIn. This panel will address the difficulties reaching customers in a crowded online marketplace and how best to use emerging tools like social media, multivariate testing, behavioral targeting and location-based services to gain a competitive advantage.

Maxymiser, the global expert in multivariate testing, personalization and optimization, was the first company to offer A/B testing and multivariate testing solutions to many of Europe’s leading online brands. Now a strong player in the US market, Maxymiser has gained immense popularity with travel brands— an industry that has seen much of its commerce move online.

“Travel companies are quickly realizing that increasing conversions and improving the customer experience is not an option, it’s a necessity. Before any trip, today’s savvy traveler performs huge amounts of online research and comparison-shopping. And during their trip the marketing opportunities shift to mobile and location-based targeting. Providing an optimized and streamlined brand experience to these travelers is the winning solution,” explained Mark Simpson, Maxymiser’s Founder and President.