Mark Buckallew Named Maxymiser’s New Director of Product Marketing
Buckallew to focus on defining and expanding market category, along with ensuring strength of Maxymiser’s presence
Maxymiser, Inc. the leading global provider of conversion rate optimization solutions, including multivariate testing and personalization for web and mobile, today announced the hire of Mark Buckallew to the newly-formed position of Director of Product Marketing. From the company’s San Francisco office, Buckallew will lead the development of product and vertical marketing strategies for Maxymiser’s current suite of optimization solutions and future product roadmap, ensuring they meet the ever-expanding needs of online retailers, travel professionals, financial services marketers and digital media experts. Buckallew brings extensive experience in considering market demands and trends, in conjunction with client needs, to create and implement product strategy, development and path to market.
“Mark is an exciting addition to the Maxymiser team,” said Mark Simpson, President and Founder and President, Maxymiser, Inc. “He has a proven history of understanding the intersection of SaaS solutions and business needs for blue-chip companies, and possesses the expertise to guide our investment in new product development, in addition to understanding and overseeing their go-to-market strategy.”
Prior to joining Maxymiser, Buckallew led product management and marketing for knowledge management solutions provider InQuira, moving the product from a search engine to a knowledge management platform and growing company revenue by over 1000% in six years. Buckallew has also held several senior management positions in product strategy, product marketing, partner marketing and product development in CRM and Storage Management markets.
Buckallew holds a Bachelor of Science degree in electrical and computer engineering from Michigan State University and an MBA from Santa Clara University. He currently resides in Los Gatos, California, with his wife and three children.
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“By providing statistical data on the response of live visitors, Maxymiser enables us to ensure we make all the right changes on the web and removes the risk of getting anything wrong. This enables us to innovate faster, to stay ahead of the competition and to improve user experience for our customers. This increase in conversion rate to paid membership is superb on top of the past increases in free member sign up rates that we achieved with Maxymiser further up the funnel.”
