LIDS Teams Up with Maxymiser, Inc. to Optimize Online and Mobile Customer Experiences
Premium Retailer of Sport, Fashion and Collegiate Hats to Use Multivariate Testing and Segmentation
LIDS, a premium retailer of sport, fashion and collegiate hats, has chosen Maxymiser, the global expert in Customer Experience Optimization, including multivariate testing and personalization solutions, to conduct comprehensive website and mobile testing for lids.com.
LIDS has aligned with Maxymiser as one part of the retailer’s multi-faceted strategy to drive increased business directly through its own online channels. The joint venture will aim to boost e-commerce sales and conversion rates using MaxTEST™ (A/B testing and multivariate testing solutions), MaxSEGMENT™ (behavioral targeting and segmentation) and MaxMOBILE™ (mobile testing and personalization). LIDS also benefits from Maxymiser’s expert managed services team and the OneTouch™ integration platform. The patented OneTouch™ network allows LIDS to launch testing, mobile and segmentation campaigns continuously, without the need for any lengthy coding or change control processes. For LIDS, this means a low total cost of ownership and a reduced time to market.
Prior to selecting their first testing solution, LIDS performed an extensive review of the testing and optimization market. “We chose Maxymiser for their expert-led consulting services and proven results in retail conversion,” explained Steve Wentzell, LIDS Sports Group director of e-commerce. “Testing and personalization will not only help improve revenue and customer retention, but will help us create multi-channel strategies to ensure we are putting the customer at the heart of our online content decisions.”
Adds Mark Simpson, Founder and President of Maxymiser, “By deciding to test and target their online content, LIDS is now more empowered to provide a relevant, engaging experience for their consumers. We look forward to helping them meet business goals, increase brand loyalty and embrace customer experience optimization.”