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There are three key elements that form the basis of how Maxymiser works.
Multivariate testing is the process of finding out how numerous content assets perform in combination with one another, measured by uplift in conversion metrics. An example could be 5 content areas or “Maxyboxes” within a page, each with 5-10 permutations.
Response Tracking and Learning is where the results communicated from Maxymiser’s tracking tags are considered. Then successful and unsuccessful permutations noted as a basis for our system’s learning.
Artificial Intelligence Decisions are then made by our system as a basis for telling a web server which content assets to serve at any given time to achieve the best uplift in a target metric such us conversion to sale.
The perpetual flow of these key elements means that Maxymiser is constantly learning from and responding to your web site users. Maxymiser compares its’ optimised content results against a small control group of traffic who are served default content. The difference in metric performance between control group and optimised group is your conversion uplift percentage. And conversion uplift means more ROI from your content and traffic acquisition spend.
Get personal for even better metric performance
Maxymiser can also provide segmentation and behavioural targeting capabilities where content is optimised for customer segments on an individual basis. The results here are even better.
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