Give Searchers What they Want, Faster
Maxymiser pay per click content optimiser ensures visitors find what they want faster. By linking page content to the search term entered, double digit increases in conversion rates to any goal are easily achievable.
By tracking visitor response through to checkout, sites can learn what visitors are looking for and present it at first entry. Optimising on-site performance means marketers will benefit from greater returns on existing budgets and combat rising acquisition costs.
The content optimiser automates the creation of highly targeted landing pages based on the search term bringing visitors to a site. Automatically segmenting traffic by intent reduces the need for human intervention and responds to the most subtle differences between the demands of visitors entering similar keywords.
Commenting on the announcement, Mark Simpson, MD for technology at Maxymiser said “Competition for high quality traffic, especially on Google AdWords, has pushed up acquisition costs over recent years. This Christmas promises to be the biggest to date for online activity and that means marketers need to take steps now to ensure the traffic they buy is effectively exploited on-site.”
Maxymiser today also re-launched its website with a fresh new look and improved navigation process.
Maxymiser is a software-as-a-service solution for automated content optimisation on web sites. Our customers enjoy uplift in revenue whilst we make their content work better for their customers. This means our clients increase their revenues by serving the right content, in the right place, to the right people at the right time.