Former Touch Clarity CEO Joins Maxymiser
Maxymiser, Europe’s leading onsite content optimisation provider, has appointed Tim Brown to its Board. Tim joins the board at an exciting time as Maxymiser completes its first full trading year with nearly 50 client wins under its belt. Tim served as CEO at Touch Clarity from 2005 until acquisition by Omniture in 2007.
Commenting on his appointment, Tim said ”We will see huge growth in the market for web site optimisation through 2008 as mature online brands look to increase returns from customer acquisition costs. Maxymiser has robust, market leading technology in this area and is well placed to meet this demand.“ Tim will assist with Maxymiser’s strategic development. His global experience fits well with Maxymiser’s ambitions to develop clear leadership in onsite content optimisation.
Maxymiser saw strong client growth in Q4 2007 with a total of 47 online brands now engaged with the company. These include many leading names including Alliance & Leicester, QVC, National Express, LOVEFiLM, Flight Centre, Budget Insurance Group, P&O Ferries and Dixons Stores Group.
About Tim Brown
Tim is an experienced venture capitalist (3i and Alta Berkeley) and seasoned hi-tech executive. His most recent industry role was as CEO of Touch Clarity. Prior roles include technical design, sales and project management at INMOS, Surface Technology Systems, Leybold and the JET European Nuclear Fusion Program. His VC investments include Cambridge Positioning Systems (CRS plc),Genera Technologies (Idexx Inc), Improveline (Homeserve plc), STNC (Microsoft Inc), Touch Clarity (Omniture Inc), Inside Contactless and Polatis. Tim has a First Class degree in Physics, Manchester University and MBA, Cranfield School of Management.
Maxymiser provides onsite content optimisation to improve our clients’ visitor conversion rates. Its flexible and progressive products are delivered in software-as-a-service form. These include Multivariate testing, Segmentation Targeting and Behavioural Targeting.
Maxymiser’s platform can quickly test many thousands of versions of web pages. It automatically serves the pages which achieve the highest conversion rate. This provides a very fast and objective method of increasing revenues by short-cutting processes which are traditionally subjective, onerous and often inconclusive. Many clients see substantial revenue increases within days of engagement. Their promotions are more accurately targeted and their user experience can be progressively refined. As result they enjoy increased revenue.
Maxymiser was founded in 2006 and is based in the UK with offices in London and Edinburgh.