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Finish Line Selects Maxymiser, Inc. to Optimize the Online Customer Experience

Premium Retailer of Athletic Footwear to Use Multivariate Testing and Segmentation

Finish Line, a premium retailer of athletic footwear, apparel and accessories, has chosen Maxymiser, the global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

Maxymiser will be leading Finish Line through various conversion management campaigns using MaxTEST™ (A/B testing and multivariate testing solutions) and MaxSEGMENT™ (behavioral targeting and segmentation). Finish Line also benefits from Maxymiser’s expert managed services team and the OneTouch™ integration platform. The patent-pending OneTouch™ methodology allows Finish Line to launch testing and segmentation campaigns continuously, without the need for any lengthy coding or change control processes. For Finish Line, this means a low total cost of ownership and a reduced time to market.

Prior to selecting Maxymiser, Finish Line performed an extensive review of the testing and optimization market. “We chose Maxymiser for their expertise and proven results in online optimization, specifically within retail,” explained Roger Underwood, Senior Vice President, E-Commerce Operations and Technology. “Simply put, Maxymiser has made it easy for Finish Line to quickly adapt our site to consumer preferences and seasonality, which are essential for success in retail.”

Adds Mark Simpson, Founder and President of Maxymiser, “By deciding to test and target their online content, Finish Line is now more empowered to provide a relevant, engaging experience for their consumers. We look forward to helping them meet business goals, increase brand loyalty and embrace conversion rate optimization.”

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About Finish Line, Inc.
Headquartered in Indianapolis, Finish Line (NASDAQ: FINL – News) operates 656 stores in malls across the United States. More than 11,000 Finish Line sneakerologists help customers each day connect with their sport, their life and their style. Online shopping is available at http://www.finishline.com/ and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and “like” Finish Line on Facebook at facebook.com/FinishLineUSA.