|
Online financial services are perhaps the most advanced sector in terms of technology applications and technique. No wonder because the cost effect between buying visitors and converting them is more significant than any other sector. Maxymiser offers a great opportunity to convert more traffic in one of the most expensive CPC sectors.
In 2003 e-consultancy summaries the top issues facing financial services.
- Differentiation
- Acquisition and conversion
- Retention and dormancy
- Channel integration for CRM purposes
- Service
- CPC for FS keywords
Since then the heat of competition has intensified with market growth and the rise of price comparison and other commoditising affects.
|
|
"We selected Maxymiser for their enthusiasm about optimising online performance and the technologies they have behind them "
Steve Bone, Senior E-Commerce Manager at the BGL Group
|
|
Maxymiser provides a breakthrough for FS marketers by enabling them to do optimise content and deal with recurrent competitive and operational challenges.
Typical Optimisation areas include
Automated Multivariate Content Optimisation of:
- Landing pages and offers
- Product group landing pages
- Search boxes and results pages
- Subscription, registration and quotation processes
- Up-sell and cross selling of complimentary products
- Promotions content
Optimising Content for Segments for:
- Pay Per Click Optimised Landing Pages
- Geo targeted promotions to tap into local markets
- Optimised affiliate landing pages
- Optimised cross-selling of products by traffic segment
Personalised Optimisation of:
- Personalised home pages with CRM and demography
- Optimising for content customer types like, current, new or premium
- Promotional targeting to re-engage lapsed buyers or encourage renewals
- Optimising composite packages to match user profiles
| 
