Epson Selects Maxymiser To Improve Online Shopping And Customer Service Experiences with Multivariate Testing & Personalization

New York, NY (May 7, 2012)— Maxymiser, the global expert in online multivariate testing, personalization and optimization solutions, today announced that it has been selected by Epson America to conduct comprehensive website testing, mobile testing and behavioral targeting across its product lines. Catering to consumer, business, photographic and other markets, Epson sees the importance of optimizing web product content, ecommerce, and support information to meet customer needs in the growing online segment.

“Engaging a full service testing and optimization vendor like Maxymiser is essential for us to continue to meet the needs of a changing marketplace,” said Sandra Texidor, web manager, Epson America Inc.  “We evaluated other services in the marketplace, but Maxymiser came to the table with significant technological advantages, including a single platform for integration, easy usability, and no demands on our IT department.”

Maxymiser’s unique managed services and OneTouch™ integration platform allows Epson to manage all website tests and changes without the need for coding and back-end work, leading to a lower cost of ownership, incredibly fast delivery to market, and the ability to launchmultiple test campaigns at once across a variety of localized and branded sites. Epson will employ MaxTEST™ (A/B and multivariate testing solutions), MaxSEGMENT™ (behavioral targeting/segment discovery) and MaxMOBILE™ (mobile site testing and personalization).

“When your business is condensed to a 17-inch computer screen or a 3-inch mobile screen, the smallest change or tweak can have a dramatic impact on conversions,” explains Mark Simpson, Founder and President of Maxymiser. “We give companies the ability to study and measure the impact of these changes, so it removes the guesswork. You can now determine exactly what changes will deliver the greatest ROI. For companies like Epson, this knowledge is revolutionizing their ecommerce.”

To learn more about Maxymiser, its services and clients—visit www.maxymiser.com