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Content Optimisation White Papers

OPTIMISING E-TAIL FOR ALL SORTS (April 2008, Retail)

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With rising acquisition costs and increasing competition online retail is set encounter the operational challenges of a maturing discipline. Peter Ellen from Maxymiser looks at post analytics optimisation and multichannel merchandising as a major source of new sales.


HAPPY HOLIDAYS START WITH GREAT USER JOURNEYS (January 2008, Travel)

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Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic. Our whitepaper contains the knowledge and benchmarking tools that you need to determine the best method of optimisation for your site for conversion rate uplift.


INTRODUCING AUTOMATED CONTENT INTELLIGENCE (August 2007) 

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Maxymiser’s white paper introduces you to the next level in online marketing - giving customers the content they want. This paper gives you a good grounding in the principles of multivariate content optimisation and provides some practical examples of how success can be achieved.


Case studies

Read how Maxymiser’s customers have benefited from conversion uplift.

NATIONAL EXPRESS: DOWNLOAD NOW 
EASYSPACE: DOWNLOAD NOW 
JOBTONIC: DOWNLOAD NOW 
LOGICALWARE: DOWNLOAD NOW 
DATING BRIDGE TEST 1: DOWNLOAD NOW 
DATING BRIDGE TEST 2:  DOWNLOAD NOW
LATIVIO A/B TEST: DOWNLOAD NOW 
MOY IDEAL: DOWNLOAD NOW 
FRIENDSABROAD: DOWNLOAD NOW 


Supporting documents

A selection of supporting documents.

AN INTRODUCTION TO MAXYMISER: DOWNLOAD NOW
MAXYMISER METHODOLOGY: DOWNLOAD NOW
SOME TEST SUGGESTIONS: DOWNLOAD NOW
EVALUATING A SUPPLIER OF MULTIVARIATE TESTING: DOWNLOAD NOW


Partners centre

Maxymiser operates a partner program to facilitate relationships with software and service providers.

Visit our partner home page.

View the optimisation demosMultivariate testingVisitor segmentationAutomated personalisation