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WHAT DATA CAN YOU FACTOR INTO THE MIX? |
Any extractable data source which is relevant to customer behaviour.
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Seasonality is not just considered globally across our customer base anymore. It’s now a dynamic process of targeting content for individual life-styles, routines, cultures and personal events. |
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Personalisation (behavioural targeting) of content is achieved by combining a range of web environment data with data you might hold in an application or a CRM system. In fact, any appropriate data source can be considered when optimising for the individual. So data can include things like customer address, purchase history, contact centre logs, other recorded preferences, Mosiac data or other demographic profiling resources.
Once this data is matched to customers through Maxymiser’s API you can create content with the knowledge that Maxymiser will deliver it to the right people in the right combination. You can even manually intervene to target content to people with specific profile traits. Examples include localised offers or complementary up-selling efforts.
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Being able to demonstrate a tacit understanding of customers’ requirements is the foundation of real loyalty. In great customer relationships they shouldn’t have to ask.
Peter Ellen, Maxymiser |
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The results:
- Higher conversion rates
- Stickier sites with greater loyalty
- Better ROI
- Dynamic and multichannel capabilities for promotions
To learn more see AUTOMATED PERSONALISATION or
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