White papers
Behavioural Targeting Is Good For You And Your Customers
Knowing your customer is one of the great professional challenges for the marketer. And most customers like web sites to understand them in some way – it saves them time and effort, builds brand affinity plus it can deliver an online equivalent of hospitality.
Author: Peter Ellen, Nov 08
Bloor Onsite Conversion Management
Bloor’s independent report provides a strong in-depth view of the commercial value of web content optimisation and how it will reap benefits for you. “Many companies use web site statistics and analytics to good effect already; however content optimisation offers much greater ROI and visitor experience and is the next stage in market adoption and development.”
Author: Gerry Brown – Bloor Research, Sep 08
Happy Holidays Start With Great User Journeys
Online marketers have long been focused on acquisition and traffic metrics. The key to staying ahead lies in the deployment of more sophisticated tools and techniques to boost income from landed traffic. Our whitepaper contains the knowledge and benchmarking tools that you need to determine the best method of optimisation for your site for conversion rate uplift.
Author: Peter Ellen – Maxymiser LTD, Jan 08
Introducing Automated Content Intelligence
Maxymiser’s white paper introduces you to the next level in online marketing – giving customers the content they want. This paper gives you a good grounding in the principles of multivariate content optimisation and provides some practical examples of how success can be achieved.
Author: Peter Ellen – Maxymiser LTD, Nov 07
Optimising Retail for All Sorts
With rising acquisition costs and increasing competition online retail is set to encounter the operational challenges of a maturing discipline. Peter Ellen from Maxymiser looks at post analytics optimisation and multichannel merchandising as a major source of new sales.
Author: Peter Ellen – Maxymiser LTD, Jun 08
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continual testing and optimisation with Maxymiser delivered impressive test results and we are now looking to work with Maxymiser across our whole business.
