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Crew Clothing Partners with Maxymiser to Increase Conversion Rates and Drive Online Sales

Full suite of technology and consultancy services from Maxymiser enables Crew Clothing to test hundreds of website variations, without requiring any technical assistance.

Crew Clothing, the UK’s luxury casual clothing brand, today announces that it has partnered with online conversion management specialist Maxymiser, to improve customer engagement and boost online sales.

As part of the agreement, Crew Clothing will be utilising Maxymiser’s multivariate testing technology and a full range of consultancy services including campaign planning, data analysis and technical support, to test different webpage layouts, sequences and content, and then measure live visitor responses. By continually testing key pages of the website, Crew Clothing can ensure that it is able to convert more of its web visitors into buyers, whist also reducing the risk of making subjective decisions on content and layout that could have a negative impact on conversion rates.

Established in 1993, Crew Clothing provides a range of British casual clothing designed to reflect the company’s coastal roots and British Heritage. The business operates over 60 stores across the UK together with an online shop. Whilst Crew Clothing receives a high volume of site visitors, the company recognised the need to drive online sales and provide the best possible customer experience. Iain MacDonald, Head of Marketing, Crew Clothing, explains, “As part of our new online marketing strategy, we recognised that although our ability to drive traffic to the website was good, we needed expert advice and knowledge in order to increase our conversion rates. We looked at a number of suppliers but Maxymiser stood out because it has a singular focus on conversion management and it has a proven track record of delivering ROI for major retailers.”

MacDonald continues, “We were very impressed with Maxymiser’s technology and approach, together with their knowledge of the industry. They have a very dynamic team who are results-driven, and their consultants have a real depth of experience in the conversion management sector.  In addition, as we have limited internal IT resources, Maxymiser’s end-to-end service offering was very appealing, meaning that they are able to oversee the entire project, from testing, planning and design, to data analysis and project management.”

MacDonald adds, “We are really excited to be working with Maxymiser and having the ability to make objective decisions on web content is a huge benefit to us.  From a commercial point of view we are of course aiming to improve our conversion rates, however an added benefit is that by doing live testing and allowing web visitors to decide what content is most appealing, we are able to provide our customers with a better user experience.”

Wayne Morris, UK General Manager at Maxymiser concludes, “Crew Clothing is a great example of the range of business benefits that are gained by implementing a conversion management solution. Not only does testing in a live environment provide scientific evidence of which content will boost online sales, but it also removes the risk of making the wrong changes that could have a negative impact on your existing conversion rates. By analysing visitor behaviour, retailers can see what works and what doesn’t and make the necessary changes to ensure that each time a customer visits the site, they get the same great experience.”

About Maxymiser
Maxymiser is the leading global provider of Conversion Management solutions including content optimization and website personalization. With offices in New York, London, Edinburgh and Dusseldorf and a global network of partners, its solutions help brands like ASDA, Santander, and Virgin to analyze, optimize and deliver better performing content across digital channels. By working with Maxymiser, marketers make smarter decisions and deliver more engaging customer experiences. Maxymiser is a rapidly expanding, independent company backed by leading venture capital investors.