What is Conversion Management?
At Maxymiser we regularly consider the maturity state of our market to get a handle on who are the leaders and followers. One thing that really sets the leaders apart is a strategic approach to CONVERSION MANAGEMENT. Leaders realise that managing their metrics requires clear linkage between content and performance. The most advanced put this realisation at the heart of how they iterate their sites form, structure, content and targeting. Simply pondering over your historical metrics will keep you and optimal perfomance a long way apart. Likewise making change without content and performance linkage will lead to errors and lost opportunity.
CONVERSION MANAGEMENT is the discipline of harnessing creative and structural improvement on web sites to target clicks, sales and increase customer numbers. To get accurate results you need complex statistical analysis and clear winning content to which you can assign a future value increase. Maxymiser is fundamentally designed to generate this content and calculate its particular effect whilst removing noise factors that you get in fast changing businesses.
Unless you are testing content with credible tools you are probably throwing away a great deal of investment in traffic, and missing the granular synergies between content, copy and positioning which persuade visitors to click.
So the leaders are embracing CONVERSION MANAGEMENT at the heart of all their web site changes and they are making more ROI so they can compete more effectively from traffic and ROI.
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The results of this test to our product page are fantastic, we hoped to improve customer value and preserve conversion rate but we increased both and expect $½ million uplift in revenue over 12 months as a result!
