News room
Welcome to the Maxymiser News Room with all the latest news from Maxymiser.
For all press enquiries please contact Lisa Williams at ITPR on +44 (0)1932 57 88 00 or complete the form.
Feb '10
Waterstone’s Signs Contract with Maxymiser to Convert Web Traffic into Sales
Maxymiser solution enables UK bookseller to drive additional revenue as focus moves from customer acquisition to conversion management.
Jan '10
Maxymiser ‘One Touch’ Enables Marketers to Halve Website Testing Times and Achieve Faster Conversion Uplift
Marketers can now go live with multivariate tests in a matter of days rather than weeks, without needing any intervention from the IT team
Nov '09
ASDA Achieves 19% Bounce Rate Reduction Using Maxymiser
Maxymiser’s Conversion Management solutions enable ASDA to refine web content and design based on real customer behaviour rather than guesswork
Aug '09
Aurora Fashions Selects Maxymiser to Increase Ecommerce Sales
Maxymiser’s conversion management solutions will help determine best performing content on websites of Karen Millen, Oasis and Coast.
Jun '09
Stemming the Leaks Online
Amazon’s web site didn’t achieve the results it enjoys today through guesswork and a two-year design cycle. Live testing and iterative tweaking is the key to high conversion rates, says Mark Simpson, MD of Maxymiser.
May '09
Tim Brown, former Touch Clarity CEO, appointed CEO of Maxymiser
Tim Brown, ex CEO of behavioural targeting specialist Touch Clarity, joins Maxymiser to further develop rapidly expanding conversion management software business.
May '09
New Research Finds that 82% of Shoppers Continue to Leave ecommerce Sites Empty-Handed
Businesses need to wake up to the appalling leakage that is taking place as visitors move through their web pages, states Mark Simpson, MD of Maxymiser.
May '09
Why can only 4.6% of Marketers Identify Winning Web Content by Eye?
Research survey by Maxymiser demonstrates that marketers cannot rely on guesswork to determine web content if they are to maximise online sales.
Apr '09
Recruitment website publisher doubles vacancy searches using Maxymiser Technology
Maxymiser enables Top Appointments Limited to determine which web content will help to increase vacancy searches and applications.
Mar '09
Maxymiser accelerates expansion with appointment of Wayne Morris as sales director
Online content optimisation specialist appoints former Kelkoo Sales Director to spearhead growth.
Jan '09
Maxymiser Secures £2m of investment funding
New investment will help Maxymiser to grow its share of the Onsite Marketing sector as company expands in the UK and Europe.
Jan '09
Carphone Warehouse online arm uses web content optimisation software to improve user experience and drive online sales
e2save.com, an online trading division of The Carphone Warehouse, the UK’s biggest mobile phone retailer, is deploying new content optimisation technology from Maxymiser on its website.
Dec '08
Adknowledge partners with Maxymiser to optimise the entire online journey
Maxymiser, the leading conversion management specialist, and Adknowledge, the world’s largest Social Ads platform, have formed a partnership to provide a complete optimisation package to e-tailers.
Aug '08
Maxymiser Launches Email Optimisation Software
UK brand managers and marketers can now respond to customers’ online behaviour in ‘real-time’ by creating relevant and timely email content on the fly.
Aug '08
Maxymiser Signs Strategic Norwegian Partner
Maxymiser, Europe’s leading onsite marketing company today announces a strategic partnership with Arena Data, Norway’s leading web analytics reseller and service company.
Jun '08
Elbrus Maxymised
Maxymiser’s founder has taken uplift to heart and scaled Europe’s highest mountain in the name of pushing conversions to the extreme.
May '08
Maxymiser Launches Dedicated Behavioural Targeting Suite to Personalise Online Experience
Maxymiser Launches Dedicated Behavioural Targeting Suite to Personalise Online Experience
Apr '08
Maxymiser Showcases Content Optimisation Suite
Leading content-optimisation and behavioural targeting specialists illustrate how to improve click-through and conversion rates
Apr '08
Award-winning London Information Website Adopts New Technology to Personalise Users’ Web Experience
Content optimisation technology from Maxymiser provides ViewLondon.co.uk with the ability to assess the impact of personalised web content on click-through and conversion rates.
Mar '08
Maxymiser Signs Strategic German Partner
Maxymiser, Europe’s leading onsite content optimisation provider today announces a strategic partnership with e-dynamics, Germany’s leading web intelligence and analytics service company.
Mar '08
Self-improving Websites Maximise ROI
Coremetrics and Maxymiser partner to automatically optimise websites
Mar '08
Nine New Clients Sign with Maxymiser since New Year
Maxymiser, Europe‘s leading onsite content optimisation provider has finalised deals with nine leading UK online brands in the first two months of 2008.
Feb '08
TBG Signs Agreement with Maxymiser
Becomes first digital advertising agency to use Maxymiser’s optimisation technology
Jan '08
Former Touch Clarity CEO Joins Maxymiser
Maxymiser, Europe’s leading onsite content optimisation provider, has appointed Tim Brown to its Board. Tim joins the board at an exciting time as Maxymiser completes its first full trading year with nearly 50 client wins under its belt. Tim served as CEO at Touch Clarity from 2005 until acquisition by Omniture in 2007.
Dec '07
Maxymiser becomes Google Website Optimizer Authorised Consultant
Maxymiser is pleased to announce the immediate availability of consulting services for Google Website Optimizer™, Google’s free multivariate and A/B testing tool.
Nov '07
Onsite campaigns get personal
Figleaves.com, the world’s largest online retailer of branded intimate apparel, is adopting on-demand content intelligence technology – one of the first online retailers in the UK to do so.
Nov '07
Maxymiser builds Partner Network
Maxymiser today announced partnerships with nine leading online marketing and e-commerce brands. Offering a range of complementary products and services, these partners recognise the value that Maxymiser’s website optimisation technology can bring to clients.
Oct '07
Maxymiser Lead Intelligence Now Available on Salesforce.com`s AppExchange
Maxymiser today announced the availability of its content intelligence technology for website optimisation on salesforce.com`s AppExchange marketplace. With this technology, leads can now be targeted with highly personalised web content based on previously acquired data found in Salesforce.
Sep '07
Meet Maxymiser at ad:tech London
Maxymiser is exhibiting at the forthcoming ad:tech London, taking place at London’s Olympia on 26th & 27th September 2007.
Sep '07
Maxymiser Takes to the Skies with Flight Centre
A leading UK travel agency has enlisted Maxymiser to boost online performance. Flight Centre will use Maxymiser’s Content Intelligence solution to optimise their website and build revenues by increasing conversions to an enquiry.
Aug '07
Give Searchers What they Want, Faster
Maxymiser pay per click content optimiser ensures visitors find what they want faster. By linking page content to the search term entered, double digit increases in conversion rates to any goal are easily achievable.
Aug '07
Financial Services Wake Up to the Potential of Content Optimisation
Comparethemarket.com and three other major online insurance brands have enlisted Maxymiser`s content intelligence for a comprehensive programme of optimisation.
Jul '07
Maxymiser a Finalist for UK Internet Innovation of the Year
Selected amongst the final five for CNET Networks’ UK Business Technology Awards 2007
Jun '07
Maxymiser Hits the Acquisition Trail to Create Services Division
Maxymiser, Europe’s leading web site optimisation and behavioural targeting provider, has stepped up its offensive on the expanding onsite testing market by adding a services division to its portfolio.
May '07
Maxymiser Eyes Germany
London, 18th May 2007, leading European website testing and optimisation provider, Maxymiser will exhibit at the forthcoming ad:tech show in Germany.
Apr '07
Maxymiser’s Mark Simpson Talks at Internet World
Maxymiser’s Mark Simpson will give a unique insight into boosting conversions through website optimisation at next week’s Internet World show.
Apr '07
Maxymiser Continues Strong UK Debut with P&O Ferries, National Express and CheapFlights.co.uk
Maxymiser today announced that their unique multivariate testing technology has been selected by National Express Coaches, P&O Ferries and CheapFlights.co.uk.
Apr '07
Maxymiser Blog now Online
Read the blog at http://maxymiser.blogspot.com, we have our first three entries online already.
Mar '07
See Maxymiser at Ad:Tech Hamburg, Germany
Maxymiser will be exhibiting at At:Tech Hamburg in Germany giving you the opportunity to see our technology in action and to meet with our key staff first hand.
Mar '07
Maxymiser Launches White Label Product
Multivariate testing solution now available to resell
Mar '07
Maxymiser exhibits at InternetWorld
Maxymiser will be exhibiting at the largest and most important internet show in the UK, InternetWorld, in London on 1st-3rd May 2007.
Contact us to find out more or book a meeting
Feb '07
Maxymiser improves conversion rates for Datingbridge by 142%
Recent results from DatingBridge’s third optimisation piece of work with Maxymiser have shown a 142% increase in conversion rates, from visitors to the site to final sign-ups for the Dating Serivce.
Dec '06
Business Development Manager Joins the Team
Maxymiser, the leading provider of website testing and optimisation, announced today that Sonal Patel has joined as Business Development Manager.
Dec '06
Lovefilm uses Maxymiser to optimise their website
The leading provider of website testing and optimisation solutions, today announced that it has entered into a partnership with Lovefilm, the leading provider of DVD rentals online, to improve the efficiency of its on site content to increase website conversion rates.
Dec '06
Maxymiser Launches Continuous Optimisation Engine
Maxymiser announced today that it was adding to its depth of testing methodologies with the addition of its Continuous Optimisation Engine.
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