News & Events

Graduate Analyst (Edinburgh, UK)

Position Title: Digital Optimisation Analyst Location: Edinburgh, UK Start Date: July Job Description: As the website optimisation market continues to grow, we are looking to further expand our UK professional services team. We’re looking for people who want to be visible and make an impact, bringing substantial increases to the online revenues of our clients. [...]

Junior Quality Controller (NYC)

Position title: Junior Quality Controller Location: New York City This is a great opportunity to use your website testing experience. You will also have the opportunity to use and learn leading technologies. The Junior Quality Controller will be part of the Enterprise QA team that is working on innovative and cutting edge web technologies. It [...]

Success starts with Optimization

Last week saw us host our latest Customer Success Symposium and what a success it was. We had over 250 registrants (double the number that we had last year) and six presentations from our clients:

• easyJet
• Travelodge
• notonthehighstreet.com
• The Telegraph
• Sky Bet
• Tele2

Technical Trainer (NYC)

Job Title: Technical Trainer Location: New York City As a Technical Trainer you will: facilitate Maxymiser-training programs to Customers and Partners; participate in the design and development of training materials and programs; update curriculum as appropriate to ensure accuracy of training deliverables; work in partnership with Subject Matter Experts to provide quality and timely training; [...]

Six Steps to Turning Big Data into Great Customer Experiences

The phenomenon of Big Data comes with both opportunity and sacrifice. On one hand, online businesses that make sense of Big Data will be able drive more effective customer decisions based on evidence, rather than guesswork—giving them a distinct advantage over the competition in a fiercely competitive marketplace. On the other, Big Data can also [...]

Four Essentials of Winning Locators & Interstitials

Best Practices in Finance Website Testing & Optimization, Part 3

Three Essentials of a Winning Products & Services Experience

Best Practices in Finance Website Testing & Optimization, Part 2

11 Essentials of a Winning Website: Best Practices in Finance Website Testing & Optimization

Four Essentials to a Winning Homepage

Best Practices in Finance Website Testing & Optimization, Part 1

Digital Optimisation Analyst (DE)

Maxymiser® ist der weltweit tätige Innovations- und Kompetenzführer für die Optimierung von Online Angeboten durch intelligente Testing- und Personalisierungs-Lösungen. Bekannte Marken wie Finish Line, Hertz, Teleflora und Time Warner Cable vertrauen auf Maxymiser, um Conversion-Rates und Website Erfolge effizient zu steigern sowie die User Experience nachhaltig zu verbessern. Maxymiser kombiniert Online-Testing und automatisierte Personalisierung auf [...]

Big Data in 2013: Experts’ Views

http://econsultancy.com/us/blog/61685-big-data-in-2013-experts-view

ICE Conference

http://www.icetotallygaming.com/conferences/crm-loyalty-retention/page/crm-loyalty-retention

Future publishing boosts conversions 5% through customer understanding

http://www.digitalstrategyconsulting.com/netimperative/news/2012/10/case_study_future_publishing_b.php

2012 Global Frost & Sullivan Enabling Technology Award

Frost & Sullivan Recognizes Maxymiser for Its Innovative Testing and Personalization Tools That Strongly Enhance Existing Online Analytics Solutions

Mecca Bingo boosts registrations by 40%

http://www.nma.co.uk/news/mecca-bingo-boosts-registrations-by-40/4003867.article

Website investment still key for online retailers despite the rise of social and mobile

http://econsultancy.com/uk/blog/10633-website-investment-still-key-for-online-retailers-despite-the-rise-of-social-and-mobile

People on the Move: Paul Dunay

http://adage.com/article/people-players/carolyn-bekkedahl-head-digital-sales-meredith/236914/

Lids teams with Maxymiser to optimize online, mobile

http://www.chainstoreage.com/article/lids-teams-maxymiser-optimize-online-mobile?utm_source=GoogleNews&utm_medium=Syndication&utm_campaign=ManualSitemap

Maxymiser Breakfast Workshop in Amsterdam with Hunkemöller & L’TUR

http://go.maxymiser.com/AmsterdamMay2013Workshop.html

Emerging Social Sites Offer Growth Opportunities

http://www.1to1media.com/view.aspx?docid=33514

How To Be Successful Using A/B and Multivariate Testing

http://www.business2community.com/online-marketing/how-to-be-successful-using-ab-and-multivariate-testing-0141797#ULdSuCgMHBUyijqD.99

Maxymiser Founder and President to lead OMMA Metrics Discussion on How to Use Multivariate Testing to Increase Conversion Rates

Mark Simpson speaking at industry conference on digital metrics and measurement in New York City, March 23, 2011

Online Gaming Business Brings Maxymiser to the Party

PartyGaming teams up with online conversion management specialist Maxymiser to test its web content in real time and reduce the risk of making the wrong changes.

Telegraph Media Group Selects Maxymiser To Boost Conversion Rates and Increase Customer Engagement

Conversion Management Solution From Maxymiser Will Enable Objective Decision-Making and Continual Website Refreshment Based on Live Visitor Feedback

Maxymiser Hires Brad Weitz as New Director of Client Services

Career-long Web Analytics and Conversion Rate Optimization Expert Brings Unique Insight to Relationship and Branding Management

Maxymiser Joins Demandware LINK to Deliver Integrated Website Optimization and E-Commerce Solution

Integration Empowers e-Retailers to Quickly Increase Revenue by Deploying Advanced Multi-Channel Conversion Management Solutions

Maxymiser Changes How Businesses Implement Digital Conversion Management Programs With the Introduction of Maxymiser 5

Introducing Maxymiser 5, a solutions platform that empowers marketers to continually optimize website content and personalize customer experiences across any digital channel.

Maxymiser Launches Quarterly “Conversion Cocktails” Series In New York City

Maxymiser will launch its quarterly Conversion Cocktails series in New York City. The Conversion Cocktails series is a free networking and educational event that brings B2C, D2C and B2B professionals together.

The Hut Group Gains 63% Increase in Sales Conversions with Maxymiser

Maxymiser delivers increased sales and an improved online shopping experience by implementing continual testing across The Hut Group’s website.

Maxymiser Appoints Scott Gilbert as Director of Digital Optimization

Company Intensifies North American Expansion, Adds Seasoned Website Optimization Expert

Top Ten Tips to Optimize Websites for a Successful Holiday Shopping Season

Online conversion management leader Maxymiser, Inc. today announced the top ten ways that internet retailers can drive online shopping revenue as consumers continue to increase their online shopping frequency — specifically during the holiday season.

Digital Marketers Name Conversion Improvement Their Top Website Priority in Industry Survey

Converting visitors may be most marketers’ primary website challenge, yet most are focusing their budget on search and SEO, according to a recent survey of nearly 300 senior-level marketers.

Crew Clothing Partners with Maxymiser to Increase Conversion Rates and Drive Online Sales

Full suite of technology and consultancy services from Maxymiser enables Crew Clothing to test hundreds of website variations, without requiring any technical assistance.

4 Keys to Web Testing Success

http://www.emarketingandcommerce.com/article/4-keys-web-testing-success/1

Paddy Power Gets Better Odds with Maxymiser

Maxymiser delivers 20% increase in sales conversions, whilst removing the need for expensive and risky website re-designs

Kwik Fit Insurance Adopts Conversion Management Solution from Maxymiser

Insurance specialist will use Maxymiser to provide scientific proof of winning web content, removing the guesswork from web changes and avoiding the risk of getting it wrong.

PKR Partners with Maxymiser to Take the Gamble out of its Website

Next generation online poker operator adopts conversion management solutions from Maxymiser to help improve customer acquisition through compelling online content.

bmibaby Invests in Maxymiser Conversion Management

Initial tests with Maxymiser drive 18% uplift in advance seat assignment through 250+ trials of different web page layouts, sequences and content.

lastminute.com Appoints Maxymiser as Strategic Partner for Conversion Management

Leading online travel and leisure retailer to improve conversions through a combination of dedicated technology and consultancy from Maxymiser

EasyRoommate Signs Contract with Maxymiser to Increase Online Conversions and Grow its Membership Base

Flat and house sharing website to use Maxymiser’s technology and consultancy services to improve conversions on payment page

Waterstone’s Signs Contract with Maxymiser to Convert Web Traffic into Sales

Maxymiser solution enables UK bookseller to drive additional revenue as focus moves from customer acquisition to conversion management.

Maxymiser ‘One Touch’ Enables Marketers to Halve Website Testing Times and Achieve Faster Conversion Uplift

Marketers can now go live with multivariate tests in a matter of days rather than weeks, without needing any intervention from the IT team

Opinion: The Power of ‘You’

The potential impact of personalised marketing over the web is enormous, but companies must move quickly to seize it.

ASDA Achieves 19% Bounce Rate Reduction Using Maxymiser

Maxymiser’s Conversion Management solutions enable ASDA to refine web content and design based on real customer behaviour rather than guesswork

Opinion: Beta is Better

The most effective web stores are works in progress, using real customer behaviour to drive small, iterative improvements on an ongoing basis.

Aurora Fashions Selects Maxymiser to Increase Ecommerce Sales

Maxymiser’s conversion management solutions will help determine best performing content on websites of Karen Millen, Oasis and Coast.

Stemming the Leaks Online

Amazon’s web site didn’t achieve the results it enjoys today through guesswork and a two-year design cycle. Live testing and iterative tweaking is the key to high conversion rates, says Mark Simpson, MD of Maxymiser.

Tim Brown, former Touch Clarity CEO, appointed CEO of Maxymiser

Tim Brown, ex CEO of behavioural targeting specialist Touch Clarity, joins Maxymiser to further develop rapidly expanding conversion management software business.

New Research Finds that 82% of Shoppers Continue to Leave ecommerce Sites Empty-Handed

Businesses need to wake up to the appalling leakage that is taking place as visitors move through their web pages, states Mark Simpson, MD of Maxymiser.

Why can only 4.6% of Marketers Identify Winning Web Content by Eye?

Research survey by Maxymiser demonstrates that marketers cannot rely on guesswork to determine web content if they are to maximise online sales.

Maxymiser Announces 210% Growth

Maxymiser Announces 210% Growth

Recruitment website publisher doubles vacancy searches using Maxymiser Technology

Maxymiser enables Top Appointments Limited to determine which web content will help to increase vacancy searches and applications.

Maxymiser accelerates expansion with appointment of Wayne Morris as sales director

Online content optimisation specialist appoints former Kelkoo Sales Director to spearhead growth.

Maxymiser Secures £2m of investment funding

New investment will help Maxymiser to grow its share of the Onsite Marketing sector as company expands in the UK and Europe.

Carphone Warehouse online arm uses web content optimisation software to improve user experience and drive online sales

e2save.com, an online trading division of The Carphone Warehouse, the UK’s biggest mobile phone retailer, is deploying new content optimisation technology from Maxymiser on its website.

Adknowledge partners with Maxymiser to optimise the entire online journey

Maxymiser, the leading conversion management specialist, and Adknowledge, the world’s largest Social Ads platform, have formed a partnership to provide a complete optimisation package to e-tailers.

Maxymiser Launches Email Optimisation Software

UK brand managers and marketers can now respond to customers’ online behaviour in ‘real-time’ by creating relevant and timely email content on the fly.

Maxymiser Signs Strategic Norwegian Partner

Maxymiser, Europe’s leading onsite marketing company today announces a strategic partnership with Arena Data, Norway’s leading web analytics reseller and service company.

Elbrus Maxymised

Maxymiser’s founder has taken uplift to heart and scaled Europe’s highest mountain in the name of pushing conversions to the extreme.

Maxymiser Launches Dedicated Behavioural Targeting Suite to Personalise Online Experience

Maxymiser Launches Dedicated Behavioural Targeting Suite to Personalise Online Experience

Maxymiser Showcases Content Optimisation Suite

Leading content-optimisation and behavioural targeting specialists illustrate how to improve click-through and conversion rates

Award-winning London Information Website Adopts New Technology to Personalise Users’ Web Experience

Content optimisation technology from Maxymiser provides ViewLondon.co.uk with the ability to assess the impact of personalised web content on click-through and conversion rates.

Maxymiser Signs Strategic German Partner

Maxymiser, Europe’s leading onsite content optimisation provider today announces a strategic partnership with e-dynamics, Germany’s leading web intelligence and analytics service company.

Self-improving Websites Maximise ROI

Coremetrics and Maxymiser partner to automatically optimise websites

Nine New Clients Sign with Maxymiser since New Year

Maxymiser, Europe‘s leading onsite content optimisation provider has finalised deals with nine leading UK online brands in the first two months of 2008.

TBG Signs Agreement with Maxymiser

Becomes first digital advertising agency to use Maxymiser’s optimisation technology

Former Touch Clarity CEO Joins Maxymiser

Maxymiser, Europe’s leading onsite content optimisation provider, has appointed Tim Brown to its Board. Tim joins the board at an exciting time as Maxymiser completes its first full trading year with nearly 50 client wins under its belt. Tim served as CEO at Touch Clarity from 2005 until acquisition by Omniture in 2007.

Onsite campaigns get personal

Figleaves.com, the world’s largest online retailer of branded intimate apparel, is adopting on-demand content intelligence technology – one of the first online retailers in the UK to do so.

Maxymiser builds Partner Network

Maxymiser today announced partnerships with nine leading online marketing and e-commerce brands. Offering a range of complementary products and services, these partners recognise the value that Maxymiser’s website optimisation technology can bring to clients.

Maxymiser Lead Intelligence Now Available on Salesforce.com`s AppExchange

Maxymiser today announced the availability of its content intelligence technology for website optimisation on salesforce.com`s AppExchange marketplace. With this technology, leads can now be targeted with highly personalised web content based on previously acquired data found in Salesforce.

Meet Maxymiser at ad:tech London

Maxymiser is exhibiting at the forthcoming ad:tech London, taking place at London’s Olympia on 26th & 27th September 2007.

Maxymiser Takes to the Skies with Flight Centre

A leading UK travel agency has enlisted Maxymiser to boost online performance. Flight Centre will use Maxymiser’s Content Intelligence solution to optimise their website and build revenues by increasing conversions to an enquiry.

Give Searchers What they Want, Faster

Maxymiser pay per click content optimiser ensures visitors find what they want faster. By linking page content to the search term entered, double digit increases in conversion rates to any goal are easily achievable.

Financial Services Wake Up to the Potential of Content Optimisation

Comparethemarket.com and three other major online insurance brands have enlisted Maxymiser`s content intelligence for a comprehensive programme of optimisation.

Maxymiser a Finalist for UK Internet Innovation of the Year

Selected amongst the final five for CNET Networks’ UK Business Technology Awards 2007

Maxymiser Hits the Acquisition Trail to Create Services Division

Maxymiser, Europe’s leading web site optimisation and behavioural targeting provider, has stepped up its offensive on the expanding onsite testing market by adding a services division to its portfolio.

Maxymiser Eyes Germany

London, 18th May 2007, leading European website testing and optimisation provider, Maxymiser will exhibit at the forthcoming ad:tech show in Germany.

Maxymiser’s Mark Simpson Talks at Internet World

Maxymiser’s Mark Simpson will give a unique insight into boosting conversions through website optimisation at next week’s Internet World show.

Maxymiser Continues Strong UK Debut with P&O Ferries, National Express and CheapFlights.co.uk

Maxymiser today announced that their unique multivariate testing technology has been selected by National Express Coaches, P&O Ferries and CheapFlights.co.uk.

Maxymiser Blog now Online

Read the blog at http://maxymiser.blogspot.com, we have our first three entries online already.

See Maxymiser at Ad:Tech Hamburg, Germany

Maxymiser will be exhibiting at At:Tech Hamburg in Germany giving you the opportunity to see our technology in action and to meet with our key staff first hand.

Maxymiser Launches White Label Product

Multivariate testing solution now available to resell

Maxymiser exhibits at InternetWorld

Maxymiser will be exhibiting at the largest and most important internet show in the UK, InternetWorld, in London on 1st-3rd May 2007. Contact us to find out more or book a meeting

Maxymiser improves conversion rates for Datingbridge by 142%

Recent results from DatingBridge’s third optimisation piece of work with Maxymiser have shown a 142% increase in conversion rates, from visitors to the site to final sign-ups for the Dating Serivce.

Business Development Manager Joins the Team

Maxymiser, the leading provider of website testing and optimisation, announced today that Sonal Patel has joined as Business Development Manager.

Lovefilm uses Maxymiser to optimise their website

The leading provider of website testing and optimisation solutions, today announced that it has entered into a partnership with Lovefilm, the leading provider of DVD rentals online, to improve the efficiency of its on site content to increase website conversion rates.

Maxymiser Launches Continuous Optimisation Engine

Maxymiser announced today that it was adding to its depth of testing methodologies with the addition of its Continuous Optimisation Engine.