What We Do
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel to dramatically improve conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser’s Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world’s most iconic brands, including Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.
In 2006, we became the first vendor to offer A/B and multivariate testing solutions to many of Europe’s leading online brands. So it’s no surprise that we’ve been the catalyst many times over, for substantial change in how companies now optimize customer experiences.
Before we arrived, many ecommerce brands were making online content decision based on guesswork. This inevitably led to high levels of risk—both for the budget and the brand. Instead of being based on objective, data-driven ideas, major decisions were often thrashed out in team meetings, based on an array of subjective viewpoints. And while web analytics were providing some insights where site visitors were flocking to or straying from, they had zero means knowing how to truly fix and boost conversion rates. Maxymiser gave the market the right way to improve online experiences, withtesting, personalization and cross channel optimization.