About us
The Company
Maxymiser is the leading global provider of Conversion Management solutions including content optimization and website personalization. We have offices in New York, London, Edinburgh and Dusseldorf and a global network of partners. Our solutions help brands like ASDA, Santander, and Virgin to analyze, optimize and deliver better performing content across digital channels. By working with Maxymiser, marketers make smarter decisions and deliver more engaging customer experiences. Maxymiser is a rapidly expanding, independent company headquartered Edinburgh and backed by leading Venture Capital investors.
How Conversion Management came to be
Maxymiser launched in 2006 when we introduced a “test-and-improve” methodology to many of Europe’s leading online businesses. We have been the catalyst for substantial change in how companies develop customer experiences based on objective decisioning and continual website refinement. Our business was founded to help marketers deploy action focused technology and services to drive website ROI.
Before we arrived, many content change decisions were being made using guesswork. This led to high levels of design risk and a rip-and-replace approach to customer experience management which was expensive and ineffective. Marketers were flying blind on key user experience decisions thrashed out in team meetings based on subjective view-points. They had great information on what was broken from their web analytics data but no effective means to manage visitor experience on an ongoing basis. We quickly discovered that it is almost impossible to second-guess visitors accurately – it was much better to test their behavior then serve improved content. The same principles could then be applied to personalization.
Our Solutions
Maxymiser links the delivery of content variations to visitor behavior, then applies advanced statistical and machine learning algorithms to make the generation process smarter and statistical principles to predict future behaviour. We focus on achieving uplift in click metrics that generates revenue or profit. Over the course of thousands of campaigns across all the main e-business verticals, we have discovered many surprises and turned millions of website visitors into new customers. Our personalization technologies make user experiences more relevant, boosting engagement and conversion. Maxymiser’s comprehensive services and One Touch methodology mean that not only do we provide class leading software, but our solutions provide quick, easy and secure implementation with any technical architecture. Our clients describe our approach as being “light-years” ahead of our competition.
Contact Us
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Resources
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Case studies
The ability to rapidly test and measure changes allows us to improve the customer journey across the site much faster.
