About Us
The Company
Maxymiser is the global expert in multivariate testing, personalization and optimization solutions. Brands such as Alaska Airlines, Chrysler, Sovereign Bank and Teleflora use Maxymiser to drive the most effective online customer experiences which increase conversion rates, revenue and consumer loyalty. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. This patent-pending OneTouch Network connects once to your website, mobile sites, or mobile apps to leverage all Maxymiser solutions and existing data sources to drive highly personalized experiences for every individual. Founded in 2006, Maxymiser is a rapidly expanding, private company with offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners. The company’s conversion management solutions and reporting infrastructure are recognized by leading industry analysts as best-in-class.
The Story Behind “Conversion Management”
Maxymiser launched in 2006, becoming the first vendor to offer A/B and multivariate testing solutions to many of Europe’s leading online brands. As such, we’ve been the catalyst for substantial change in how companies develop customer experiences based on objective, data-driven decisions and continual website optimization.
Before we arrived, many brands were making online content changes based on gut feeling or guesswork. This inevitably led to high levels of risk—both for the budget and the brand. Marketers were flying blind and major decisions were often thrashed out in team meetings, based on an array of subjective viewpoints. And while they had great insights on where site visitors were flocking to or straying from, via their web analytics data, they had zero means of putting this information to use in a constructive way. Maxymiser quickly discovered that it’s nearly impossible to truly know what content combinations cause visitors to convert—the true data is revealed by means of A/B and multivariate testing.
Our Solutions
All Maxymiser solutions link the delivery of content variants to objective decisions using advanced statistical and machine learning algorithms, rather than subjective decisions. We focus on achieving conversions increases that generate greater revenue or profit for your business.
Over the course of thousands of campaigns across industries such as retail, travel, finance, real estate, dating, etc, we have discovered many testing and content surprises, and have turned millions of website visitors into new customers. Our website personalization solutions make individual user experiences more relevant, boosting engagement, conversion rates and repeat visits. Maxymiser’s expert client support team and OneTouch methodology mean that not only do we provide best-in-class solutions, but also a quick, easy and secure implementation, with low Total Cost of Ownership.
Contact Us
Please contact us if you have a question, comment or suggestion.
Resources
See our white papers
Maxymiser has enabled us to use the online channel more efficiently, increasing donations by 4%
