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Success Stories

At Maxymiser we believe in letting our clients do the talking. You are welcome to take a look at the multivariate testing case studies and client testimonials below to learn how we have delivered conversion rate uplift for our clients. Don’t forget that we also have an extensive range of white papers, and our blog.

  • Learn how Lacoste strengthen their dynamic targeting abilities and generate hundreds of thousands of Euros in additional revenue.

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  • Learn how easyJet optimize online experiences to drive commercial value.

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  • Optimizing free shipping threshold to increase average order value.

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  • Learn how Evenbase personalizes online experiences and improves business performance.

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  • Learn how Center Parcs optimize their customer experience to support online growth.

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  • Learn how L’TUR optimize their online presence to increase customer engagement and sales across multiple channels.

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  • Learn how Future Publishing use multivariate testing to improve the customer experience and drive growth.

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  • Learn how Maxymiser’s Visual Campaign Builder (VCB) is helping Clarks increase testing control.

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  • Learn how Avis Budget EMEA put customers in the drivers’ seat by optimizing complex journeys with multivariate testing.

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  • Learn how Clarks walk in their customers’ shoes and improve conversion by enhancing the customer experience with multivariate testing.

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  • Learn how Charles Tyrwhitt tailored a more profitable customer experience with multivariate testing and A/B testing.

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  • Learn how Crew Clothing uses multivariate testing to learn what motivates and entices web shoppers.

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  • Learn how Virgin Media created a test-and-learn culture and increased online conversion with Maxymiser.

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  • Learn how Stena Line increased online conversion using multivariate testing with Maxymiser.

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  • Learn how Rank Interactive increased online conversion using multivariate testing with Maxymiser.

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  • Through regular testing, Harry & David is improving its website to make it easier for its customers to do business.

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  • Learn how Harry & David increased online conversion by over 8% and saw nearly a 22% uplift in revenue using Maxymiser’s recommendation product.

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  • Learn how Harry & David generated nearly a 33% uplift in conversion rates with Maxymiser’s mobile testing.

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  • Learn how Brady Corp Increased online conversion by over 70% and Sales by nearly 8% using Multivariate Testing with Maxymiser.

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  • Leading media group increases iPad App conversion rates with Maxymiser.

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  • Premier online florist, Teleflora, works with Maxymiser and increases revenue per visitor with secure shopping experiences.

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  • Online personalisation strategy with Maxymiser adds £2.5m in annual sales for a leading online discount fashion retailer.

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  • Hotel booking specialist uses multivariate testing to increase hotel bookings by 9.13%.

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  • One of the world’s leading ferry operators increase booking values and overall revenues using multivariate testing.

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  • Online gift retailer, Harry & David, boost engagement and earn a double-digit increase in revenue using multivariate testing.

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  • UK’s largest mobile virtual network operator increases increases subscriber sign-up significantly, using a combination of multivariate testing and segmentation.

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  • Insurance company increases conversions and purchases with Maxymiser’s multivariate testing.

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  • Award winning online clothing outlet increases conversion using Maxymiser’s multivariate testing.

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  • One of the world’s leading ferry operators increases revenue using Maxymiser’s multivariate testing.

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  • Online gaming site discovers winning content to convert web traffic into online customers, increasing online registrations by over 20% for one PPC campaign.

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  • Personalization doing it’s magic! Serving the most relevant, compelling content to each individual traveler resulted in a 4% increase in flight bookings.

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  • A 130% increase in loan applications resulted from this leading’s bank ability to use Maxymiser’s multivariate testing to find the most effective content for improving the site experience.

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  • UK’s leading insurance intermediaries improves online customer engagement with a homepage redesign that doubles clicks to Insurance Quotes.

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  • Leading flatshare website EasyRoommate drove more visitors to register as paid members, while gaining a substantial ROI with our solutions.

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  • EDF Energy discover winning content to convert visitors based on live response with Maxymiser’s solutions.

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  • easyCar literally drove an 11% increase in car bookings with Maxymiser.

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  • Learn how subtle change delivered a 2.5% increase in conversions to flight booking for this low-cost European airline.

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  • Testimonial: “Having done a full market assessment, and used another paid-for multivariate testing provider in the past, we concluded based on a full and rigorous assessment of the technical capabilities of all multivariate testing providers that Maxymiser was our best and only option.”

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  • IX Web Hosting, a leading provider of business web hosting, benefitted from $½ million uplift in revenue from a multivariate test on their product page. Read the full case study to learn how working with Maxymiser increased both their customer value and conversion rate.

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  • Read more to learn how we helped the team at Experian’s B2C site Just-Rewards achieve a coveted double win, increasing both volume and value of leads.

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  • Online mobile phone retailer Dial-a-Phone uses Maxymiser to manage onsite conversion rates, discovering content that is most effective at converting visitors based on their live interactions. Read the client success story to see how we delivered a 7% sales uplift through multivariate testing within their phone search function.

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  • Subtle layout changes resulted in a 30% increase in click through rate for On the Beach, significantly increasing the number of visitors proceeding to payment. Read this client success story to find out how.

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  • Leading cancer charity Cancer Research UK uses multivariate testing to discover the content proven to be most effective at prompting donations. Read how our work on improving donation page design led to a 4% increase in donations.

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  • Thanks to Maxymiser’s work, the leading property website Primelocation.com now exploits inbound traffic more effectively, converting 21% more inbound visitors to leads. Take a look at this case study to see how we did it.

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  • Fragrance Direct and Maxymiser have worked together to establish a process of continual improvement in conversion rate. Read more to learn how one test delivered a 33% increase in visitors reaching checkout.

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  • Testimonial: Seatwave uses Maxymiser’s multivariate testing platform to improve customer journeys through their site and increase conversions to booking. Read their testimonial to see how we impact on their business.

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  • Around one billion journeys a year are made on National Express Group’s bus, train, light rail and coach operations. Thanks to Maxymiser there are new quite a few more!

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  • Laura Ashley has grown to become one of the best-loved fashion and home furnishing companies in the world. Now they have some more customers online thanks to their work with us.

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  • Leading dating site DateTheUK achieved over £500,000 additional revenue in one year as a result of taking action to target content to visitors with Maxymiser Content BT. Read their story here.

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  • See the results of Wickes’ registration page test which saw a 9% conversion rate uplift from the winning content.

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  • Testimonial: LateRooms work with Maxymiser to ensure that the changes they make to content, layout and offers lead to an increase in bookings. Maxymiser is a key part of their process of continual improvement online, read the testimonial to learn more…

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  • London’s leading website for Londoners engaged Maxymiser to improve onsite conversion rate and benefited from a 23% uplift in bookings for their experiences products. Read their one page client success story to find out how.

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  • Freedom Finance is one of the UK’s leading national finance brokers in personal loans to homeowners. Maxymiser’s multivariate testing enabled them to drive a 44% increase in completed quotes from their website.

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  • Maxymiser’s first test for bmibaby increased seat pre-bookings by 18%, delivering a considerable increase to this low-cost airline’s margin. Read the client success story to see how we did it.

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  • Virgin Casinos benefitted from £200,000 additional revenue over a six month period, delivering an ROI of multiple times Maxymiser’s fees. Read this client success story to find out how.

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  • ASDA works with Maxymiser to continually improve conversion rate and customer experience. Read their client success story to see how we reduced homepage bounce rate by 19% using multivariate testing.

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  • Testimonial: Alliance & Leicester, part of the Santander Group, engages Maxymiser to increase online performance by proactively managing conversion rate onsite. Read how the uplift generated by Maxymiser has delivered millions of pounds in additional revenue.

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  • Best at Cruises engages Maxymiser to effectively manage conversion rate onsite through continual multivariate testing to discover winning web content to improve performance.

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  • Maxymiser empowered Top Appointments to take effective action to improve site performance and they benefitted from a doubling in vacancy searches as a result. Read the full client success story to find out how we helped this recruitment client meet their goals.

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  • Multivariate testing on the Fragrance Direct product search results page delivered a 26% increase in visitors entering the checkout process. Click the link below to find out how we did it.

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