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Service providers have a great resource in their customers and “non-customers” just waiting to be optimised.
Being a preferred provider of online services means customers have to like your site’s content and find it easy and appropriate to use. Maxymiser’s multivariate capabilities ensure that the content you server best matches your customers requirements.
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"Service providers can extract greater value from inactive customers by targeting them with content which is optimised to bring the relationship back to life. This means another click or conversion event"
Max Polyakov, Maxymiser
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Typical optimisation strategies for service providers include:
Automated Multivariate Content Optimisation of:
- Landing pages and offers
- Service type landing pages
- Search boxes and results pages
- Subscription, registration and purchases processes
- Up-sell and cross selling of enhancements
- Promotions content
Optimising Content for Segments for:
- Pay Per Click Optimised Landing Pages
- Geo targeted promotions to tap into local sectors
- Optimised affiliate landing pages
- Optimised cross-selling solicits by traffic segment
Personalised Optimisation of:
- Personalised home pages
- Optimising for content customer types like, new, regular or premium
- Promotional targeting to re-engage lapsed users
- Optimising up sell to users, dependant on preferences
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