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Adknowledge partners with Maxymiser to optimise the entire online journey

Maxymiser, the leading conversion management specialist, and Adknowledge, the world’s largest Social Ads platform, have formed a partnership to provide a complete optimisation package to e-tailers.

Through the partnership, Adknowledge and Maxymiser will be able to provide feedback on the complete online transaction process for organisations. The adoption of this technology will allow an organisation to manage and increase online conversions by tracking and monitoring the pathway of an individual internet user, from selecting an ad through to completing a purchase. This will enable organisations to see for the first time which components of their online campaigns are most effective at both driving and converting consumers. The package will enable them to optimize the online experience by presenting ads and content which will lead to increased levels of click-through and increased conversion.

John Cole, Managing Director at Adknowledge, explains, «Online users spend 16% of their online time within Social Networks, and a quarter of that time is spent within social applications. At Adknowledge, we use the demographic data — which is uniquely available within the Social Applications space — to show more relevant ads by Social ID (age and gender). We also adapt ad creative, or ‘socialise’ it, so that the ads perform effectively within a social environment. The aim of partnering with Maxymiser is so that we can help advertisers continue this optimisation / feedback loop after the customers arrive at the retail site. What this means, in practice is that we can show more ads to people who are interested in a campaign and then make the landing pages and e-commerce journeys more relevant to a person’s demographic profile. This will mean that the online advertising process is streamlined, resulting in a far more tailored user experience to each customer, all the way from ad to a retail ‘thank you’ page.»

Mark Simpson, Managing Director, Maxymiser adds, «At Maxymiser we pride ourselves on our ability to provide sophisticated solutions that enable organisations to drive up their margins and convert more of the traffic that they have spent so much on generating. As the economic slowdown continues to take hold, organisations are increasingly looking to find innovative methods of improving their online sales model, and this is exactly what our partnership with Adknowledge provides — a statistical means of evaluating every stage of the customer journey and the ability to tailor the process accordingly to increase efficiency and, with the correct targeting, customer loyalty.»

As the market leader in conversion management and content optimisation techniques in the UK, Maxymiser is unique in providing organisations with a proven solution to increase the effectiveness of their website content and design, in order to deliver key metrics such as conversion and click-through rates more effectively. Based on clear statistical proof about which combinations of content and design work most successfully in converting sales and delivering customers, Maxymiser enables website owners to refine their websites in real-time to capitalise on strong performing features and remove the less successful elements.

Simpson concludes, «Companies are increasingly acknowledging the opportunities presented to them through optimisation. They understand the fact that a few percentage points can make a significant difference on conversion and potentially add millions to the bottom line, and are actively looking for ways to achieve this uplift. Through this partnership we can add another element to our segmentation offering to provide a truly unique, extra level of insight into the type of customer visiting a particular site and tailor the content accordingly, and we look forward to turning this insight into profit for our customers.»

About Adknowledge

Adknowledge provides a social advertising platform that is used by thousands of applications developers to monetize their apps. Adknowledge has grown to become the largest social advertising network in the world. Developers interested in the monetization of social applications can visit http://cubics.com/publishers.aspx. For more information, visit www.adknowledge.com or call the UK office on 0207 212 9030.

About Maxymiser

Maxymiser Onsite Marketing enables organisations to manage their conversion metrics and increase the effectiveness of any website’s content and design to deliver key metrics such as sales and click through rates. Maxymiser gives clear statistical proof of what content and designs work most successfully in converting site visitors and those which fail to do so, enabling marketers to refine content and design to deliver increasing ROI. Maxymiser’s solutions include Content MVT for multivariate testing, Content Delta for advanced visitor segmentation and Content BT for onsite behavioural targeting. Founded in 2006, Maxymiser is the leading European provider of Onsite Marketing solutions, serving over 60 clients and partnering with many industry leading organisations.