ABOUT US

Maxymiser is Europe’s Leading provider of content intelligence solutions. We are a privately held company and part of a fast growing family of internet businesses called the IDE Group. We are headquartered in Edinburgh, Scotland and have four European offices.

We are market leaders in content intelligence based marketing technologies and have highly developed skill levels in artificial intelligence and data driven web applications. We are also experienced online marketers and e-business operators.

Maxymiser determines which combinations of content achieve the best levels of customer response, otherwise known as conversion metrics. Maxymiser then uses artificial intelligence and tracking technologies enabling web sites to serve winning content combinations on the fly. The results are dramatic improvements in conversion rates and revenue.

Maxymiser is also good for retention as everyone likes to visit a website that understands their needs accurately. Through continuous deployment of Maxymiser personalisation, your business can demonstrate the tacit understanding of customers building a foundation for their loyalty.

We are happy to say that we’ve developed a great track record in delivering uplift in client revenues since we began doing this in 2006. We have also developed a range of services and partnerships to support your business development.

Evolution.

You are probably familiar with Search Engine and Affiliate marketing. This sector includes software applications and expertise that drive traffic to your site. The great benefit of this kind of media buying is that you can achieve pin-point ROI in relation to your expenditure which allows sophisticated campaign development. However as this discipline matures, so does the premium attached to high yield media. Marketers have responded by increasing focus on converting visitors to customers once they land on a site using Analytics solutions. Analytics enable web site owners to track their customer’s paths to exit from their site or to conversion events, like a booking or a purchase. These solutions provide valuable but anecdotal evidence on which parts of your site are working and which are not. They can also help you analyse what different visitors from different acquisition sources do. It is then down to marketers to come up with solutions to the identified.

Solutions not problems.

Maxymiser looks at conversion in a new and pro-active way where content is automatically optimised on the fly. We are solution focused rather than simply measuring effects. We do this by automatically selecting the content combinations which are probable to get the best conversion rate. The benefits are substantial, with double digit growth in conversion being the norm. Marketers don’t need to scratch their heads wondering what to do as our system is doing the thinking. Decisions about which content works best are objectively resolved and usability issues are overcome in real-time. Sales promotions and their combinations are optimised and calls to action made to work better.

And more capabilities...

Maxymiser has the capability to segment traffic by source of consumption based attributes. Then content can be optimised for a specific segment so visitors arriving on a search keyword can be served content which best matches their intent.

At the most advanced level Maxymiser can optimise content for individual visitors. Behavioural targeting enables visitors to be defined by a combination of onsite environmental attributes and off site data, such as history and CRM. Offer a flight to visitors from their home airport when you know they are planning their holiday. Provide product information that a user is likely to refer to prior to purchase, or up sell an accessory to a customer to complement their purchases.