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Summer Preparations: Reducing Shopping Cart Abandonment this Holiday Season
July 26, 2012 By Mark Simpson
Yes, I know: it’s only July and we’re talking about Christmas. While most consumers are lounging on the beach, and not at all thinking about the shopping for the 2012 Holidays, it’s actually the perfect time for e-tailers to get prepared. Unfortunately, holiday shopping seems to be a less-than-enjoyable experience for the average consumer. After [...]
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Teleflora and Maxymiser Increase Purchases with Customer Experience Optimization
July 13, 2012 By Ashley Eckel
Maxymiser and Teleflora have been working hard together over the past year to continuously test and optimize Teleflora’s website. Teleflora are truly dedicated to providing exceptional online customer experiences, so they decided to test the impact of “Secure Seals” on their checkout page. Sure, many consumers today don’t have any reservations about the security of [...]
