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Personalization – Web Marketing’s Holy Grail
November 28, 2011 By Mark Simpson
This article first appeared in Website Magazine on November 25, 2011. What does “personalization” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the [...]
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10 Retail Tips for Improving 2011 Online Holiday Sales
November 17, 2011 By Mark Simpson
This blog first appeared on imediaconnection on November 16, 2011. Well, it’s arrived: the holiday shopping season. Black Friday, Cyber Monday, December sales, January promotions…you get it. This year, the Associated Press says, retailers are focused on price in hopes to counter the (still) worn down economy, while the National Retail Federation claims that shopper’s shouldn’t expect lower prices than [...]
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Turn Browsers Into Buyers: A New eBook
November 16, 2011 By Mark Simpson
Any smart marketer knows that providing excellent customer experiences is a great ticket to revenue and loyalty. This is probably even more true in today’s digital world. Last year we surveyed hundreds of US marketers, and over 40% claimed converting site visitors into paying customers” was their primary website concern. So that’s why I decided [...]
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A New Award For Maxymiser: Online Technology Vendor of the Year
November 9, 2011 By Mark Simpson
I’m proud to announce that Maxymiser’s hard work, dedicated employees and field experts, along with a great enterprise-level customer experience optimization platform, have once again paid off for the company. Two weeks ago we were awarded with Retail Systems ‘Online Technology Vendor of the Year’ Award. By implementing our conversion management solution, Maxymiser’s clients–many of [...]
