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  • The Elements You Should be Testing and Targeting on Your Website (But Probably aren’t)

    October 14, 2011 By Mark Simpson

    It’s webinar time on October 26, 2011 at 2:00PM EST. Maxymiser and The Conversion Scientist, Brian Massey are teaming up to bringing digital marketers a free webinar on “Accelerating Your Online Business by Optimizing for Buyer Personas, The Elements You Should be Testing and Targeting on Your Website (But Probably aren’t)” Sign up here: http://go.maxymiser.com/ConversionScienceWebinar_registration.html In [...]

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  • Loyalty Programs: Five Steps to a Five-Star Online Travel Experience

    October 5, 2011 By Mark Simpson

    Loyalty programs are huge for any travel brand these days. That’s why Maxymiser feels it’s important to integrate them properly into a 360-degree online customer experience initiative. Recently, an article addressing this was published in Hotelexecutive.com. Below is an excerpt. You can read the full article here with a subscription. The travel industry is more [...]

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