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  • Feng Shui for Mobile Marketers

    August 16, 2011 By Mark Simpson

    Best-Practices for Creating a Harmonious Mobile Environment This article first appeared on Marketing Profs on August 15, 2011. Here’s the basic tenet of feng shui: With the mindful arrangement of objects in relation to one another and in the context of their environment, one can attract positive energy and good fortune, and generally usher in [...]

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  • How to to build and maintain traveler loyalty with Automated Digital Personalization

    August 11, 2011 By Mark Simpson

    This article first appeared on Travel Mole on July 29, 2011. When it comes to targeting consumers, the travel industry’s got it made. Think about it: to secure any type of travel—hotel, car, flight, tour, etc—customers have to release individual preferences and other information about themselves, which can later be used to personalize marketing efforts, and [...]

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  • Finish Line, Inc. Teams Up with Maxymiser for Multivariate Testing

    August 10, 2011 By Mark Simpson

    As a follow up to last week’s announcement about a new Maxymiser retail client, Teleflora, we have another client to add to the docket: Finish Line.                                       In addition to their booming online and mobile shopping presence, Finish Line [...]

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  • Optimization 3.0: Conversion Management

    August 4, 2011 By Mark Simpson

    This blog first appeared on iMedia Connection on July 29, 2011 Several years ago, marketers were in a frenzy – buying as many keywords as possible, hiring SEM experts and pouring tons of resources into the perfectly “optimized” website for’s number one ranking. This was all of course to drive as much website traffic [...]

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  • Maxymiser’s Client List Blossoms: Welcome, Teleflora!

    August 2, 2011 By Mark Simpson

    Yesterday we proudly announced one of the newest additions to our Retailer Client list: Teleflora. We first met up with Teleflora this past February at eTail West and have proudly brought them on as a customer to perform A/B testing, multivariate testing and behavioral targeting. Teleflora, who has been in business for over 75 years, has [...]

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