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  • Five Common Mistakes of Product Recommendations Campaigns

    June 30, 2011 By Mark Simpson

    This article first appeared on iMediaConnection, here.  “Consumers who viewed this product, also bought that product…” Amazon’s been doing it for years, and for them and other ecommerce pros who are getting it right, product recommendations are a very effective way to beef up shopping cart sizes and pull in more revenue per customer. This specific form of online [...]

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  • Customer Experience Management: How Online Travel Companies Can Increase Engagement and Loyalty

    June 7, 2011 By Mark Simpson

    Last night I flew to Miami, along with several members of the Maxymiser team to attend one of the best events for online marketers in the travel industry: EyeForTravel’s Online Marketing Strategies for Travel 2011. This morning, I’ll be keynoting on a great panel about “Keeping Pace with a Rapidly Changing Online Travel Distribution Landscape.” [...]

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  • Mark Simpson to Keynote at EyeforTravel 2011

    June 2, 2011 By Ashley Eckel

    Mark Simpson, Maxymiser’s Founder and President, will be a featured keynote presenter to kick off the EyeForTravel Online Marketing Strategies for Travel 2011 on June 7-8 in Miami, FL. Mark will speak alongside Gareth Gaston, SVP Global e-Commerce, Wyndham Hotel Group, Krista Pappas, Global Travel Industry Director at Bing.com, Microsoft, and Tom Bacon, Former VP [...]

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