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  • Segment, Recommend, Rake It In

    March 10, 2011 By Brad Weitz

    I’ve been playing the segmentation game for years, and unless you’ve been living in a cave for the past ten years and haven’t so much as browsed an eCommerce website, you’ve seen product recommendation and segmentation technologies at work a time or ten. Amazon.com, as you probably know, championed the technology of “collaborative filtering” for [...]

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  • Trekking the U.S. with Maxymiser

    March 8, 2011 By Ashley Eckel

    It’s hard to believe that we’re in the last month of Q1 2011 already, which inevitebly means that trade show and conference season is well under way. Maxymiser attended our first big show of the year in February at eTail West 2011. I was just thankful that my booth showed up in one piece, while [...]

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  • They Like Us…They Really Like Us!

    March 4, 2011 By Mark Simpson

    During the fun, but busy time at Etail West last week, I was honored to find out that Maxymiser had secured its first award of 2011. Anne Holland’s WhichTestWon.com site is widely known in the A/B and multivariate testing community (who doesn’t love to guess the winning test on a weekly basis?), and we are [...]

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  • Optimizing, Personalizing and Multi-Channel-izing: Insights from eTail 2011

    March 2, 2011 By Mark Simpson

    Last week Maxymiser’s NYC team (or at least a lucky few of us) left the snowy cold and headed to the sunshine, palm trees and snow-capped mountains of Palm Desert, CA for eTail West 2011. This was our first trip to one of the biggest shows for online retailers, and though I admit lounging by [...]

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