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  • Maxymiser Customer Symposium Rocks London

    February 24, 2011 By Ashley Eckel

    Maxymiser UK kicked off 2011 with a fantastic event last week at Vinopolis in London. We packed in nearly 150 people from all ends of the eCommerce industry, representing companies such as American Airlines, Avis, Eurostar, Hertz, HSBC, Jimmy Choo, Kodak, Motorola, Nokia, Santander and many, many more. Ecommerce and Marketing pros were eager to [...]

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  • Guess the Winning Test – The Results are In!

    February 17, 2011 By Mark Simpson

    Thank you to those of you who took part in our recent Guess the Winning Test competition. As promised, here is the page that produced the biggest increase in conversions for ASDA (A division of Walmart): So, how did you do? Nearly 75% of marketers guessed the wrong variant! But don’t feel bad if you [...]

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  • A Record-Breaking WAW Returns to NYC

    February 15, 2011 By Ashley Eckel

    After a small hiatus of NYC-based Web Analytics Wednesdays (WAW), the Maxymiser team was anxious to help revive this must-attend networking event for digital measurement specialists last Wednesday, Feb 9th, in the Big Apple. And what a turn-out. Over 100 analytics and internet marketing enthusiasts poured into the basement of the Houndstooth Pub, representing companies [...]

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  • Maxymiser Plays Cupid

    February 11, 2011 By Mark Simpson

    I admit it. Valentine’s Day isn’t a holiday that tends to be top of mind for me. I am, after all, a guy. And most guys have to set ten calendar reminders just to remember their wedding anniversary. But I’m not totally unaware of the social pressures of the holiday, and the Maxymiser team has [...]

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  • How Good is Your Gut?

    February 8, 2011 By Mark Simpson

    Here at Maxymiser, we’ve been watching website conversion rates of online brands for the last few years. Last year, we asked a sample of marketers to guess the best converting website content from four options and only 4.6% got it right. What’s interesting is that many large brands are still making fundamental changes without measurement [...]

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  • Eleven Conversion Rate Optimization (and Digital Marketing) Tips for 2011

    February 4, 2011 By Mark Simpson

    More and more marketers are using content optimization solutions to improve digital conversion rates, and subsequently increase revenues, brand loyalty and ROI on all marketing efforts. So, if you’ve already adopted some form of A/B or multivariate testing, behavioral targeting or website personalization for your site, or are thinking of doing so—great. This year, get [...]

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