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  • Guess the Winner & Receive a Multivariate Test

    March 9, 2010 By Mark Simpson

    As specialists in this space, we’ve kept a keen eye on the conversion rate of online businesses over recent years. Last March we asked a sample of marketers to guess the best converting content from four options and only a mere 4.6% got it right. What is interesting is that many large brands are still [...]

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